Emma Edwards is the Founder of The Broke Generation, and a copywriter, content creator, podcaster and Certified Financial Behavior Specialist(R). While working as a copywriter in her twenties, Emma turned her own finances around and began creating content to help others do the same. Passionate about the emotional, psychological and behavioural sides of money, she undertook graduate study in the emerging field of Financial Psychology and Behavioural Finance to continue exploring the complex relationship we have with money, with the aim of helping more people change their money habits from the inside.

Emma's flagship podcast, The Broke Generation Podcast, reaches thousands of listeners each month. Outside of work and money, she's a cat lover, blue cheese enthusiast and binge-reader of Australian noir and domestic drama.