With the rise of online dating, perfectly preened sports stars, and the dreaded selfie stick, every man worth his salt wants to look his best. A real man conditions his beard, has a stylish haircut, manscapes, moisturizes, takes the right vitamins, wears decent shoes, and is probably hitting the gym right now to hone his physique. Feeling confused?

Fear not, because Dan Jones is here to guide you through everything you ever needed to know about personal grooming. From moustaches and man-buns to eye cream, facials, and buying a decent suit, this is a dapper DIY guide for all men, from teens to dads, who want to look their best year-round.